Diversity and Inclusion
At The Bushnell Center for the Performing Arts, we celebrate and foster inclusion through the unique attributes, characteristics, abilities, and perspectives of all individuals. As part of our core mission, we are dedicated to creating a diverse and inclusive cultural campus that reflects our commitment to an environment where everyone feels welcomed, valued, and included, onstage and off. This sense of belonging empowers individuals and unites communities by creating mutual respect and appreciation.
Position Title: Manager, Digital Marketing
Reports to: Associate Director, Market Engagement
Hours: 37.5 hours/week; includes occasional nights and weekends
FLSA Status: Salaried/Exempt
The Digital Marketing Manager leads the in-house, day-to-day operation of the digital marketing program working at both the strategic and operational level. This person should be both an institutional storyteller and a results-driven marketing professional.
With a focus on patron experience, audience development and retention in a deadline-driven environment, the individual will oversee The Bushnell’s SEO/SEM, email and social media campaigns as well as manage elements of The Bushnell website (bushnell.org). This position is also responsible for researching and recommending new media, testing and securing the latest new technologies to ensure efficiencies and maximizing revenue. The Digital Marketing Manager has strong project management and hands-on technical skills, as well as an acute attention to detail.
Duties and Responsibilities:
Work closely with the Digital Marketing Coordinator to develop and manage integrated digital marketing initiatives, including email, website, search engine marketing, social media, and emerging platforms to create a constant and highly visible online presence for The Bushnell and Bushnell programs and events;
Coordinate with other departments (Development, Front of House, Education, Box Office, Executive) to brainstorm, advise, plan, implement, and support campaigns that meet their institutional needs in the digital space;
Work as a key member of the “show team” to ensure digital marketing efforts meet engagement and ticket sales goals while continuously upholding individual show brand standards and Bushnell brand standards;
Facilitate collaboration by frequently communicating with team members and colleagues across the organization as it relates to The Bushnell’s website, social media channels, and email performance;
Lead the planning and execution of social media strategy and paid social efforts, ensuring they support sales and business objectives;
Lead the planning and execution of email messaging strategy for the organization, optimizing subscriber communications, frequency, reach and effectiveness of messaging, automated and custom campaigns, continuously improve through A/B testing, tracking performance, and evolving to incorporate best practices;
Work with digital team to develop strategies and content for video and internal/external digital signage
Manage third-party relationships regarding the website (Bushnell.org), currently thunder::tech. Suggest any changes as needed to maximize revenue, conversions and effectiveness;
Lead in search marketing efforts (SEO and SEM), including but not limited to keyword research, analyzing and optimizing website content, managing tools and agency resources, all to continually grow search traffic and conversion;
Create and analyze monthly reports that break down analytics into actionable insights, tracking and reporting on all digital channels and campaign performance;
Ensure the creation of critical campaign elements (such as promotional codes and tracking pixels, urls) for lead flow and reporting;
Brainstorm new and creative growth strategies;
Other duties as assigned.
Education and/or Experience:
College degree with 2-3 years of related experience and/or training preferred. Experience in performing arts or entertainment a plus. Experience with email marketing software a plus. Experience creating and deploying Facebook ads a plus.
Please submit resumes to:
The Bushnell Human Resources Department
166 Capitol Avenue
Hartford, CT 06106
Or email to: firstname.lastname@example.org
Equal Opportunity Employer
The Bushnell is an equal opportunity employer and complies with applicable federal and state fair employment practice laws. The Bushnell does not discriminate and will not tolerate discrimination against employees or applicants because of race, color, religious creed, age, gender, sexual orientation, marital status, veteran status, civil union status, genetic information, national origin, ancestry, present or past history of mental disorder, mental retardation or physical disability any other reason prohibited by any applicable law or regulation. Neither the Union nor the Employer will discriminate against any employee with regard to any term or condition of employment because of race, color, religious creed, age, gender, sexual orientation, marital status, veteran status, civil union status, genetic information, national origin, ancestry, present or past history of mental disorder, mental retardation, physical disability, or any other reason prohibited by any applicable law or regulation.